Michelle was the first girl to join the RowLA team in 2009. She has blossomed into a fabulous athlete and a young woman of promise with plans to study pre-med in college. Michelle was admitted under the Early Decision plan to Connecticut College and she was offered a full scholarship to attend. During her four years with RowLA she has been awarded three medical internships: The Osborne Head and Neck Institute Internship, the Los Angeles Pediatric Institute Internship and the Venice Family Clinic Internship. She will row for the Connecticut College Women’s Rowing team in the fall. She is the first in her family to attend a four-year college and to study outside of California.

Rowing Changes Lives
RowLA combines intensive rowing activities with individualized academic support to empower girls like Michelle in the city of Los Angeles to pursue excellence in all dimensions of their lives.
Empowering Female Student Athletes
RowLA engages girls from under-served communities in the Los Angeles area, offering them intensive rowing activities, academic tutoring and college counseling as a means of encouraging them to become student-athletes, confident in their abilities to make wise choices for themselves and those they affect.
Waterway to College
The founders of RowLA noticed the lack of diversity among the young rowers in the marina waters. At the same time, they became aware of the scholarship opportunities available to young women who choose to row in college. RowLA was established in order to afford the benefits of rowing, fitness, camaraderie, emotional strength and leadership skills, to young girls in the LA public schools. Modeled after other successful outreach rowing programs, RowLA plans to start with a small but quality program and expand over time.
Sponsor Exposure Opportunities
  • Branded Apparel, Equipment and Signage
  • Exposure to LA schools
  • Events: Practices, Races, Community Parades, College Tours, Annual Recognition Banquet
  • Media for Maximum Visibility

Reach a Highly Coveted Demographic

Situated in the heart of the Marina del Rey boat basin, surrounded by high-end boats, hotels, restaurants and bars, RowLA will provide tremendous exposure for brands who participate in our sponsorship program.

Top 10 Reasons to Support RowLA

  • Build brand loyalty among the key influencers in the Los Angeles Waterfront
  • Position your brand with influential media
  • Increase your brand visibility and favorability in Marina del Rey, Los Angeles schools, and regional and national tournaments
  • Highlight your brand directly to highly qualified prospects and convert them at our events
  • Get feedback from customers
  • Take advantage of the positive brand equity of RowLA
  • Participate in cause-focused promotional events
  • Increase word-of-mouth and social media referrals
  • Co-create special campaigns to engage our audience with direct emails, website presence, live events, contests, and product sampling
  • Provide a waterway to college and a remarkable life to underserved female athletes


This is a great opportunity to join the prestigious group of sponsors who have already partnered with RowLA. Please contact us and connect your brand with the prestigious LA waterfront community of vacationers at the Ritz Carlton, boat owners, young professionals, attendees of races and more.

We would love to help your brand shine as the brightest light in the Marina del Rey boat basin. Contact Liz Greenberger today to discuss a customized sponsorship package for your business. Email president@rowla.org.

LizMeet RowLA’s Founder, Liz Greenberger. Liz is the Founding Director of RowLA. For the past five years she has worked with first generation to college minority students in the public schools through a project called Tech4Success. She has been active in the public school system for over 15 years and was recently honored by the City of Santa Monica for her work. In the 1980’s Liz served in the Reagan White House in the National Security Council as a policy analyst focused on the Middle East. She is a rower and coxswain as well as a mother of three grown children, all involved in watersports.

Donate Now

Your generous donation will help provide the coaching, tutoring, workshops and equipment needed to sustain RowLA and enable these young women to stroke their way to higher education!

Donate Now

Summary of Sponsor Benefits

Brand Loyalty

Increase engagement and brand loyalty in a valuable community with purchasing power – waterfront LA residents, visitors and business people

  • Create positive awareness and visibility for your brand
  • Identify your brand with a healthy lifestyle
  • Reinforce your image as a proud supporter of the community
  • Support and enhance your existing community responsibility initiatives

Drive sales

  • Drive traffic to your location or website
  • Promote new products and expansion opportunities
  • Optional merchandising opportunities at events

Generate positive messages about the company

  • Create positive messages about giving back to the community through RowLA
  • Engaging content for social media, email and print channels
  • Brand presence at many RowLA and Marina del Rey community events throughout the year, including: Marina del Rey Christmas Parade, Marina del Rey 4th of July Parade of Boats, RowLA practices, races and summer camp, RowLA college tours
  • Promotion through RowLA apparel, website, emails, press opportunities and more

Employee engagement

  • Attract and retain socially-conscious employees by supporting this program
  • Provide an inspiring speaker for your events
  • Provide fulfilling volunteer opportunities for your employees

Drive future plans for RowLA

  • Participate on our Advisory Board
  • Create joint promotions and media opportunities

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  • academics2

  • staff3

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  • RowLA Seniors

Past and Present Supporters

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LA Women's Giving Circle




Why RowLA?

  • Women in Los Angeles County have a 20.3% high school drop-out rate
  • Low income areas provide few sport opportunities for our youth to grow
  • Female dropouts earn less than ¼ of females with Bachelor’s degrees
  • There are more than 2,000 college scholarships available annually for girls who row
  • The non-profit “RowLA” was founded in September 2009
  • RowLA is the only athletic and academic program working with urban high school girls
  • Our program focuses on making a deep impact with the 125 girls we serve annually through our camps and competitive team
  • Three times more girls try out than can be accepted into the program
  • The girls are taught how to row and when they are not on the water, they are provided academic support, college counseling and nutrition awareness sessions
  • The girls have tutoring sessions on Saturdays and rowing instruction Mondays-Thursdays and Saturday mornings
  • RowLA girls race in regattas, visit college campuses and give back to the community by teaching rowing at the Los Angeles Junior Blind Olympics and volunteering at One Voice and the Christmas in July program
  • The RowLA competitive team is comprised mainly of minority students and there are recruited to college crew teams from Seattle to Boston
  • In 2013-14, the RowLA girls will be attending: Smith College, Connecticut College, Cal State Long Beach, UC Merced, Sacramento State College and Loyola Marymount University
  • RowLA provides important life skills including improved nutrition, physical fitness, discipline, determination, teamwork, better grades and maintaining a healthy sense of self-esteem and self-worth
  • Rowing provides girls with exercise, fun, life-long friendships, competition and a chance to get scholarships to competitive colleges
  • 100% of RowLA girls matriculate to four year colleges and most receive full scholarship support